Section I, requirements analysis 1, product demand With the quality of the continuous improvement of living, housing, automobiles, high-grade office building and hotel will be the rapid development of pillar industries, as well as national defense, public security, finance and other systems with high convenience and safety of the growing demand for fingerprint products enhanced. Lock the consumer market in biometrics technology, electronic technology and other high-tech products is still basically at a blank stage, but the market where consumer demand for people on the fingerprint lock desire preached more than 40% per year of high growth to 2009 China's domestic market share of high-tech products such as fingerprint lock will reach about 10 million units.
Second, the price demand United States and Europe popular electronic code lock, remote lock, relatively high prices, profit margins still exist, but the domestic production of these high-tech locks very few companies. In recent years, China began to produce their own fingerprint lock from the introduction.
3, the channel needs With fingerprint technology continues to mature and develop, gradually reduce the production cost, fingerprint technology-related products will usher in a period of great development. Currently the United States, Britain, Japan and other developed countries already provides airport security on inbound foreign nationals will be collecting fingerprints; the United States has been installed in 115 airports within the fingerprint scanning detection system; Japan's Immigration Bureau also provides that foreign citizens is also port of entry fingerprints; for the 2010 Shanghai World Expo will be held, Shanghai Metro will fully introduce fingerprint security. These have shown that fingerprint technology is about to enter an outbreak of type growth. In contrast, the application of fingerprint lock market is larger civilian market. Civilian market popularity, there is now the biggest obstacle is mainly reflected in two aspects: First, the concept of reason, many people lack of knowledge on the fingerprint lock, a little "arm's length", or even that it is not the traditional mechanical lock safe and reliable, in fact all Lock the deviation is recognized. In fact many people often used fingerprint lock can not do without it later, because the fingerprint lock is not only safer, but also can really bring a great convenience for people, with it, you never have custody of and bring a bunch of keys This is the modern embodiment of modern life and the pursuit. Therefore, the fingerprint lock makers in the consumer guide and universal education, there is much work to do; second reason for the price, the price of the current fingerprint lock to the ordinary citizen can not afford the point of installation. Because now able to mass production are not many companies, that is, large-scale fingerprint lock has not yet entered the industrialization stage of development, with the scale to reduce manufacturing costs. Years after the 2009 Beijing Olympic Games, is the rapid development of China fingerprint lock market a year. With the impetus of some high-end properties for sale, fingerprint lock market application will enter a rapid growth phase. Currently, a major real estate development projects in the market. Lock to project real estate market as their focus. Lock civilian market value of the assessment of potential, really huge, but as a fashion, leading high-tech products to the commercial market, we must put a lot of advertising, leading the consumer trend. Civilian market development, requires a lot of sales force; the same sales force input in the engineering market, a construction contract is often several hundred to even thousands of the fingerprint lock, a very significant scale, relatively fixed, regions greatly reduced the after-sale installation and maintenance costs.
4, purchase requirements
Consumers buy the product, the price is the first factor to consider, fingerprint lock, whether structural or product prices are superior to their potential alternative products. When buying consumer products, product quality is the second factor to consider. China fingerprint lock manufacturers to improve product sales, first of all to win the hearts of consumers to purchase, subject to the price advantage, increase product technical input imperative. In addition to security, the press refers to the number of response speed, recognition rate, additional features are all key indicators, understood and accepted by the owners need intelligent, must be simplified. Intelligent systems are generally provided by the hardware developers, property company to provide software maintenance, residential property owners for not sufficiently understanding of intelligent devices, causing most of the equipment is an important reason for failure.
I am an expert from
, usually analyzes all kind of industries situation, such as
round place mats ,
square placemats.
Loading...